Market Research Blogs

Every October 22, the world recognizes International Stuttering Awareness Day (ISAD) to spotlight one of the most misunderstood communication disorders, which affects around 79 million people worldwide. The 2025 theme, “A Diverse Stuttering Community—Meeting Challenges With Strengths,” underscores not just inclusion but innovation. Technology can empower individuals to turn speech challenges into communication strengths

The global food system is at an inflection point. It is no longer enough to talk about sustainability; the market now demands scalable, profitable technologies that deliver verifiable resilience. For investors and corporate strategists, the immediate future is not about distant breakthroughs, but the commercial scaling and integration of key innovations that are ready to reshape the value chain by 2026.

“The human spirit must prevail over technology.” Albert Einstein's timeless insight remains relevant today, as mental health increasingly depends on our ability to balance digital innovations with human well-being. Our daily routines are intricately connected to screens, starting with smartwatches and smartphones, continuing through long hours on laptops, and often ending with OTT platforms or short-form video entertainment on television.

The sugar industry in India had long been synonymous with cyclical crises - glut years followed by scarcity, delayed farmer payments, and mill closures. However, this narrative is being rewritten. The government's audacious ethanol blending program has not merely provided a lifeline to sugar mills; it has fundamentally reshaped the industry's DNA, turning it into an indispensable pillar of India's energy security. 

Robotaxis promise to radically reshape how we move through cities, shifting commuters from private cars to on-demand autonomous fleets. By slashing the need for parking, cutting emissions, and smoothing traffic flows, driverless taxis are set to redefine urban planning and daily life.

For many, the journey to heart health is deeply personal, marked by concern, resilience, and hope. As we approach World Heart Day, we are called to reflect not only on the advancements in cardiovascular care but also on the profound human stories behind every heartbeat. This year, we spotlight a transformative innovation that bridges the chasm between vast medical data and an individual's unique health profile: the cardiovascular digital twin. 

The timeless adage, "Health is wealth," is not unheard of. It's a phrase that conjures images of vibrant well-being and a life unburdened by illness. But what happens when taking a step further? What if health is not just personal well-being, but a reflection of the planet’s health? The truth is, the two are inextricably linked. 

In May 2025, the U.S. FDA formally listed butterfly pea flower extract as a color additive. This ruling gives beverage and food brands regulatory clarity to use it in RTD teas, dairy alternatives, and packaged snacks without fear of compliance issues. This legal green light is expected to accelerate innovation in mass-market CPG.

Each year on September 16, World Ozone Day highlights how collective action can safeguard the atmosphere. The Montreal Protocol of 1987 is proof of what coordinated policy can achieve: a 98 percent reduction in ozone-depleting substances and steady healing of the stratospheric shield that protects life on Earth. Yet even as the “good ozone” recovers, the “bad ozone” at ground level remains a stubborn challenge. In cities worldwide, nitrogen oxides (NO?) and volatile organic compounds (VOCs) from vehicles still react in sunlight, forming smog that harms health, reduces crop yields, and corrodes infrastructure.

Remember when fashion was just about fabric, thread, and a good design? That era is long gone. We are at the dawn of a new age, where the worlds of technology and textiles are colliding, creating a future for fashion that is not only stylish but also smart, sustainable, and utterly revolutionary. This is no longer science fiction; it's happening right now and will change everything one knows about how they dress.

From viral reels to instant checkouts, the Creator-to-Consumer (C2C) wave is rewriting the FMCG playbook, turning digital influence into a direct cash register. In a marketplace where consumer attention is fragmented and brand loyalty is constantly tested, C2C blends authentic storytelling with instant commerce, enabling brands to monetize influence at unprecedented speed and scale.

As global populations rise and climate concerns intensify, the traditional food system is facing unprecedented pressure. This has sparked a worldwide search for more sustainable and efficient protein sources, leading to a burgeoning market of alternatives. While plant-based burgers and lab-grown meat capture the headlines, a remarkable new contender is making waves: microalgae proteins. These microscopic powerhouses are not only packed with essential nutrients but also require a fraction of the land, water, and energy of traditional protein sources. 

Each year, more than 28,000 donated organs are wasted because of inherent inefficiencies in the healthcare system. Every day, 13 people die waiting for an organ transplant in the U.S. alone. In transplant medicine, minutes kill. Ice boxes, once considered cutting-edge, are now the weakest link in an otherwise advanced ecosystem. This is where biology needs to meet biotechnology, and life-saving innovation needs to become commercially scalable.

Forget what was taught about beauty, because the traditional concepts of the word are evolving. The world is moving beyond a simple surface-level application of creams and serums. There's a quiet revolution happening in the world of skincare, one that is a little bit science, a little bit magic, and a whole lot of fascination. Welcome to the era of neurocosmetics.

Every year on July 22, World Brain Day calls attention to one of the most complex and critical parts of our body- the brain. This year’s global theme of Brain Health for All Ages underscores a universal truth: whether you are 6 or 60, your brain deserves care, protection, and innovation.

Quick commerce, defined by ultra-fast delivery of goods within minutes, has redefined consumer expectations for convenience. However, the rise in consumerism shows that personal gratification and convenience often come at the cost of others, and society ultimately suffers when instant gratification fuels resource-heavy activities at lightning speed. 

Pursuing 100% global energy independence is more than an ambitious dream; it's an urgent necessity for a sustainable and resilient future. The reliance on finite fossil fuels has fueled climate change and created geopolitical vulnerabilities. The dream of a planet no longer tethered to volatile fossil fuel markets, a future where every nation powers itself sustainably, might seem audacious. Yet, in 2025, the question is no longer "if" but "when" 100% global energy independence becomes achievable.

The rise of AI has caused many white-collar professionals to wonder if their jobs are AI-proof. The truth is, AI isn't just replacing roles; it's profoundly reshaping them, demanding new skills and creating unprecedented opportunities. With its rapid progress in natural language processing, AI transforms white-collar work by handling routine, data-heavy tasks. This shift requires us to become "AI-fluent," giving rise to new positions like "Prompt Engineer" and "AI Ethicist."

The World Day to Combat Desertification and Drought 2025 focuses on a powerful global call to action: "Restore the land. Unlock the opportunities." The theme ignites a movement that empowers communities, revitalizes ecosystems, and fosters sustainable growth worldwide. 

Each year on June 12, World Day Against Child Labor shines a light on the urgent need to end the exploitation of children in work. This year’s theme, “Let’s speed up efforts to end child labor everywhere!” contemplates a world where no child is forced into labor, and every young person can enjoy a safe, healthy childhood. Child labor not only robs children of their innocence but also traps millions in cycles of poverty and hardship.